I am a career design/advertising executive, and agency leader specializing in developing global, complex, market-leading and start-up brands and campaigns – across both the enterprise and consumer landscapes. A strategic marketing executive with 27 years of international advertising, branding and digital expertise – I have opened, grown and built agencies of various types and size, launched and managed brands across a diverse array of arenas including deep experience in the technology, entertainment, consumer products, lifestyle and luxury service sectors.
I have lead global teams & multi-million dollar budgets working on blockbuster brands for agencies such as Foote Cone & Belding and Eisman, Johns & Laws, run the Global Gaming Operations for an international packaging corporation (AGI and MeadWestvaco), built a 30+ person in-house agency for the home entertainment division of Universal Studio, and served as General Manager for a number of design and marketing firms (DZN and Eclipse) – all while remaining accountable for profitability, strategy, client relationships & new business.
I have served as the senior strategic planner at each firm and have grown and evolved their businesses by enhancing each brands position in the marketplace, adding core services, identifying areas of opportunities, recruiting the talent in all of the key areas and implementing the operational processes to meet client needs. Additionally, I have achieved preferred provider relationships with Disney, Warner Brothers, Universal Studios, Mattel, Electronic Arts, Armor All and have been active in the product packaging – working with such notable global manufacturers such as ASG, DISC and Meadwestvaco.
Specialties: Agency Growth & Leadership, Strategic Brand Development, C-Level Collaboration, Integrated Sales & Marketing Communications, Advertising and Digital execution across a diverse spectrum of media channels, global geographic markets and complex industry sectors.
MARKETS & METHODS
#gaming #cannabis-regulation #agtech #loyalty
#cannatech #infotech #storytelling #luxury-services
#consumer-products #ecosystem-influence #evangelism-marketing #e-commerce #positioning #lifestyle