Your story drives your business

A recent survey conducted by Portola Strategies discovered that more than 80% of companies can not effectively communicate what they do, how they are different and why you should care – resulting in:

• Lost sales;
• Inability to recruit top employees and partners;
• Poor resource allocation;
• Erosion of shareholder value;
• Inability to attract capital;
• Confusion about the company's misson and market position;
• Friction across the value-chain.

They can't tell a convincing story. Yet, corporate positioning, competitive advantage, strategic direction – they are all structured, understood and communicated in stories. How well those stories are crafted and delivered impact every facet of your business.

 

 

Why? Because, every day your story is being told across the value chain by employees, customers, investors, partners, regulators, journalists, and industry influencers alike. It's like your corporate DNA, influencing almost every decision people make about your company and products.

It seems obvious. Yet, most organizations’ ability to define, understand and communicate their story -- internally and externally -- is woefully under the bar.

 

>> How we help CEOs and executive teams get a handle on their story